From brief to build working with the client, the design team will start by understanding the brief and the core principles of the brand. This understanding will then be used to produce a design direction, consisting of research into competitors and a rough idea of where the concept will fit in the current market.

On approval, this will be refined in the concept development, by the end of which the client will be shown sample materials, colors, layouts and visuals. The final stage is drawing up a set of working drawings, which can then be issued to a contractor for implementation.